Of the 170 jobs to date, 50 are to be eliminated, U.S. Media reported, citing an e-mail to the "daily" staff. Some sections are to shrink, and technical savings are also to be made.
In february 2011, media mogul rupert murdoch presented the "daily" as the "newspaper of the future," a digital medium produced especially for the tablet computer. However, the "daily" never reached the targeted number of subscribers and advertising revenues with which it could cover its costs. Recently, there had already been speculation about its discontinuation.
The "daily" functions more like a classic newspaper than a constantly changing website: the 100-page issue is downloaded to the tablet every morning. Initially, the "daily" was only available for the ipad, but later it could also be read on some tablets with the google operating system android. It has never been available beyond the borders of the USA.
Murdoch had invested around 30 million dollars in setting up the prestigious project. According to start-up figures, the running costs were around half a million dollars per week. The "daily" is wooing readers with competitive prices: a weekly subscription costs 99 U.S. Cents and an annual subscription 39 dollars. The news corp. Had hoped to attract enough customers to cover operating costs. The app is actually one of the top-selling programs in apple’s U.S. App store, but revenues have fallen short of ambitious targets.
Now savings are to be made even beyond the job cuts, the blog "all things D" reported. It belongs to murdoch’s media group news corp, as does the daily., which is also under financial pressure because of the snuffle scandals at its british tabloids and is to be split up. In the future, it will not be necessary to prepare the content for a different view, if the reader prefers to hold the tablet horizontally instead of like a book. Until now, this meant additional expense.
In the upcoming split of the news corp. Is the "daily" to be added to the newspaper division?. In the second part, the more lucrative entertainment business with TV stations and the film studio 20th century fox is to be included.